March 18, 2021
How To Pay For Facebook Ads In Uganda

Facebook advertising is one of the most effective ways of selling goods and services online. Its been used by many upstarts and established businesses to seek out new sales opportunities at a much lower cost than traditional advertising. Limitted Facebook Access in Uganda The 2021 Uganda elections did create unnecessary challenges to the Ugandan Facebook […]

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June 19, 2020
How to increase eCommerce conversion as a small brand.

Big brands don't need shiny websites to make sales. They could have a plain HTML website and still manage high conversions, unlike small brands. As a small brand, there are things you can do with your eCommerce website to realize the same high conversions enjoyed by big brands. There are underlying psychological principles that guide […]

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June 15, 2020
Social Media Marketing: Which one is right for your businesses?

Social media marketing can help your business reach many goals. However, with old platforms evolving rapidly and new ones emerging constantly, choosing the right platform for your social media marketing goals can be difficult. Just like with any of your digital marketing efforts, social media marketing can only be as successful as the strategy behind […]

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June 15, 2020
Why your Ugandan webpage does not show in Google search

When your Ugandan website has not been indexed by Google, it will not show in the search results. It’s the things that you haven’t even thought of that may prevent search engine crawlers and Google Bots from finding and indexing your website. Simple things that your website developer or web designer, or you if you […]

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June 14, 2020
Uganda SEO: Adapting to mobile voice search.

In The Hitchhiker's Guide to the Galaxy by Douglas Adams, the number 42 is the Answer to the Ultimate Question of Life, the Universe, and Everything, calculated by an enormous supercomputer over a period of 7.5 million years. Unfortunately, the answer is useless since no one knows what the question is. Developing an SEO strategy […]

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June 14, 2020
Tips for Ugandan businesses on Social Media management

With the growing number of social media users, it would be a lost opportunity for a business not to have a presence on these online platforms. The moment a business starts to create social media profiles and update them regularly, the more potential customers become aware of the brand’s existence. However, it's not enough for […]

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June 11, 2020
How Behavioral Analytics Powers the Shopper Experience.

Have you ever wondered how Youtube consistently recommends videos that you love? Or how Spotify puts up playlists with songs you have never heard before but instantly become your new favorites? Or how Google keeps curating news feeds that are absolutely relevant to you? Or how Amazon keeps presenting you with products you can't resist? […]

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June 10, 2020
How to price Online products to maximize sales— 10 strategies.

Pricing is one of the most important aspects of your eCommerce store. Price a product too low, and you are missing out on profits. Price a product too high and people will look elsewhere. Why isn’t a product selling? What is the most ideal price? Pricing can help you unlock growth in your eCommerce business. […]

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June 9, 2020
eCommerce Website architecture that boosts SEO

eCommerce website architecture is one of the most important facets of every online store. eCommerce websites can’t garner eCommerce SEO success without correctly handling navigation, internal linking, and other organizational aspects of site architecture. The right site architecture is necessary if you want to achieve your full SEO potential. When your site is properly organized, […]

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June 8, 2020
Top of the Funnel Content Marketing techniques for eCommerce

In this article, we'll cover Top of the funnel content marketing techniques. You will learn the techniques of using content to generate traffic and building awareness at the top of your sales funnel. How effective is content marketing? I will answer this with the popular "The Old Spice" case study: Since their video launch "The […]

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