How to build your business a strong customer base Using Google Audience Manager

Nick Sakwa
February 15, 2020

If your business is looking for an effective method to build a strong customer base that can boost its revenue and generate well-tailored messages for its audience. Google Audience manager is the perfect solution.

Google audience manager is an amazing google tool that allows business owners and advertisers to create and analyze audience lists, audience sources, and audience insights.

Furthermore, the feature works alongside Google ads to create more effective google advertising campaigns. It also provides an intuitive way to incorporate existing audience lists and remarketing lists for your google advertising campaigns.

Benefits of Google Audience Manager

First of all, it enables advertisers to consolidate and expand new targeted ad groups.

Secondly, it enables business owners to discover their customer demographics and interests.

Business marketing teams are able to make informed data-driven decisions on how to target different ad groups.

Lastly,it also enables businesses to drive more sales by enabling a higher visitor to customer conversion rate from a business’s online platforms.

How Audience Manager Works

Setting up google audience manager is a very simple and fast process.

For setup instructions, click the link set up audience manager.

Advertisers can set up and manage their audience sources from platforms such as Google analytics, app analytics, Google play store, Youtube and many other Google platforms. Thereafter advertisers can create audience lists from them.

Examples of Audience Sources and how to Utilize them.

Google Analytics

Access and import audience insights from Google Analytics with Audience manager and then target the audiences with Google Ads.

Google analytics

YouTube

Create Audience lists from your brand’s youtube viewers and then target the Users with Google ads while they are watching their favorite youtube videos.

Customer data on various Google Platforms

Generate Audience lists from customers browsing the google network from Google search.

How to Manage Audience lists

After creating audience lists, advertisers can preview their audience base and generate remarketing lists. Thereafter, Audience lists can be managed through an Audience list table that will enable advertisers to search, sort, label, group edit, and filter audiences easily.

Maximize Audience Insights

Advertisers can use the audience insights generated from Google’s network to help businesses understand more about the audiences they can reach. As a result, business marketing teams can then recognize key patterns and opportunities they can use to generate smart data-driven advertising campaigns. In addition, Audience insights break down the audiences of a business into different categories, according to age, gender, location, and interest. Therefore insights can then be utilized and maximized to come up with practical campaign decisions to attract new audiences,customers and buyers to a business. For further explanation on audience, insights Learn more from About Audience insights.

How to access Google Audience Manager

Access google adwords through ads.google.com and go to the right side bar of your screen click on “the tools icon”.

tools option on Google adwords interface

Under the “Shared library” tab select Audience manager.

From the page menu on the left click Audience manager.

How to Create an Audience Report with Audience Manager

You can select an audience and view it in according to a country’s population for comparison. Furthermore, you can also download your report from the top right corner of your screen of AdWords.

Google audience report

Audience insights are categorized into two sections which are “Audience distribution” and “Relevant audiences.” .To further expound on the two terms, “Audience distribution” displays a breakdown of the audience distribution according to locations, interests, age and devices. Whereas “Relevant audiences” show the number of people within a Google audience segment compared to a general population.

Additional Resources

https://support.google.com/google-ads/answer/3726570?hl=en

https://support.google.com/google-ads/answer/7538811?hl=en



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